While many of the top incentive destinations for 2012 were tried-and-true locales such as Florida and the Caribbean, there was also growing interest in a number of more off-the-beaten-path places. Their common threads? Rich, complex cultural histories and strong traditions, and a range of activities and attractions for incentive groups, especially those that have already been to traditionally popular incentive destinations. Many of these emerging incentive destinations, while popular with leisure travelers, are just now beginning to attract the interest of incentive groups. The more unexpected the destination, the better.
"Why are people doing incentive travel in the first place? It's to drive behavior and increase sales," says Kurt Paben, senior vice president, business loyalty, Aimia. "We look for destinations that have the ability to be highly motivational in nature so organizations can achieve the objective that they've set up and once they get there, they have a truly memorable experience." Incentive spoke to several influential incentive travel executives for their opinions on what the top five emerging incentive destinations are for 2012.