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Saturday, August 4, 2012

V Creative Agency - Articles: Chinese Luxury Baijiu Debuts in the UK for £99 a Bottle

V Creative Agency - Articles: Chinese Luxury Baijiu Debuts in the UK for £99 a Bottle
Shui Jing Fang, the oldest distiller of popular Chinese liquor baijiu, sold a controlling stake in the brand to Diageo with the intentions of bringing the 52 percent proof white spirit to the west through a UK distribution deal. Diago now owns 53 percent in Sichuan Chengdu Quanxing Group, the largest shareholder in Sichuan Shui Jing Fang.

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