V Creative Agency - Articles: Power Sports Vehicles Wow China’s Thrill Seeking Rich
The rich have a great appetite for risk and for novel experiences. This bodes well for Bombardier Recreational Products of Canada. The company designs watercraft, outboard engines, snowmobiles, and ATVs and distributes to more than 100 countries. Now, it’s setting its sights on the Chinese luxury industry, and has just recently opened an office in downtown Shanghai.